Motion Graphics


the Project

Neon tubes and dancing LEDs is the theme for this original TV campaign. Conceived at the H/N agency for their client, the new electronics store RAFLAND. The idea was to use motion capture technology to extract the organic movements of a professional dancer and apply them to a virtual 3D model. To help us achieve the best possible capture results we contacted our friends at PuppIT capture studios. After which we applied and polished the animations on our virtual actor. The resulting advert was quite fun and original.

Not just dancing

The campaign not only needed TV adverts. While H/N ad agency did concepts and drawings. We at Kontrast managed all the 3d elements and image work for their print campaign. The collection of items used in the campaign was grabbed from RAFLAND´s inventory and fleshed out using neon tubes.